Sony UK: a New Director Case Study by INM

 

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There is a new case study written by Integration New Media, Inc. (INM) being featured on Director Online. There is a new case study written by Integration New Media, Inc. (INM) being featured on Director Online. This case study takes a look at an inventive project developed by Blueburst Ltd., as a unique sales & marketing tool designed to provide Sony with unprecedented control over their product branding within its channel markets. The case study, written by Kristen Banham, Marketing Manager at INM, showcases the project's ingenious array of features as well as the inventive business case behind it all. This is a very interesting read for developers looking to get creative ideas of how to use and combine various third-part xtras, including INM's Impressario Xtra and INM's V12 Database Engine.

Go to the website at http://www.director-online.com/buildArticle.php?id=1157 (opens in new window)